Hisense, the Chinese electronics company which two years ago expanded beyond OEM manufacturing to launch its own brand in the U.S., will step up its product line deployment stateside for the holiday sales season with the availability of the Hisense Pulse with Google TV set-top box that allows viewers to both “smarten” their legacy flat-panel TVs and access any of 2,000 TV-optimized apps from the Google Play store, via a minimally layered interface.
The $99 device, packaged with a dual-sided remote featuring a touchpad on one side and a QWERTY keyboard on the other, uses the Google Chrome web browser. It features built-in Wi-Fi along with other connectivity options including HDMI input and output, USB and Ethernet. It is being sold initially through Amazon.com, said Peter Erdman, Hisense USA vice president; the company is also in discussions with other dealers.
Hisense makes flat panels ranging in size from 24 to 65 inches, and will refresh its total lineup, come the 2013 International CES. Meanwhile, it will roll out two additional designs – its flagships – soon; they were showcased in New York City Thursday in their 55-inch versions, along with the Google TV box.