Holiday Forecasts Look Cheery For CE Products
Despite a sluggish economy, war related concerns and continued slow CE sales for September and early October, an eBrain Market Research survey (sponsored by the CEA) reported heartening forecasts for holiday-season CE sales. The study, "8th Annual Holiday Purchase Patterns," polled by telephone a random national sample of 1,000 U.S. adults during the first week of October 2001. A key finding was that even though 70 percent of people feel that the U.S. economy is worse than this time last year, 74 percent still answered that they were likely to spend about the same amount or more money than they spent last year on holiday gifts. And 77 percent plan to buy at least one CE product as a gift this year.
Video products shoppers are most likely to buy as gifts in order are: DVD players, digital cameras, VCRs, color TVs (27" or greater) and camcorders. The top five audio products consumers expect to buy are: portable headset CD or cassette players, portable CD boom boxes, home stereo systems or components, separate speakers for a stereo and home theater speakers or systems. Gift buyers' likelihood to purchase CE products is up in every category this year, with communications devices up six percent, video products up five percent, computers/video games up five percent, audio up four percent and mobile electronics up four percent. Video game systems are also the number one desired gift for children.