Home Dot Com
Woody Allen may have poked fun at the Orwellian world in his 1970s hit Sleeper, but the movie offers more than just a fictional nod to where tech culture may very well be headed—toward a kind of self-sufficient, digitized pod sweet pod. Not unlike real life, the main character in Sleeper is visibly bewildered by the inherent "sci-fi-ness" encountered after a long nap; he speaks of an all too common conflict CE retailers are facing when it comes to bracing for new, connected technology. But unlike Hollywood's comic relief, bumbling on a multi-billion dollar scale is simply not an option.
Coming to terms with tomorrow's tech hunches early enough to get the proverbial worm often requires a crafty balancing act for both consumers, some of whom are apt to adopt early, and retailers, who must determine what today's rumblings really mean for the future of CE.
At the rate in which catch-phrase "convergence" is also impacting the consumer electronics landscape, there's evidence that the smart home is a reality, especially as more products are dedicated to networking. While strides may still be necessary to complete this circuit effect—issues like bandwidth and integration suggest not all products play together nicely—PC and CE sects are becoming very serious bedfellows.