Control4: Making Home Energy Management Sexy
Home energy management solutions are still in their infancy. Widespread smart-grid technologies won’t hit mainstream markets for at least another year. The way Control4’s Glen Mella sees it, now’s the perfect time for CE and appliance retailers to start exploring opportunities and building competencies.
“We think it’s very timely,” said Mella, president and COO of Control4. “It might not be huge dollars today, but it will be.”
The progression from home theaters to home energy management for dealers and consumers is a logical one, given that home theaters and multi-room audio systems have reached maturity, while mainstream control and automation is on the rise.
“Consumers are starting to say, ‘What else can I do? Can I control lighting, temperature, etc .?’ They’re now asking what type of current their TVs draw and whether home lighting control will help them save energy,” he said. “Those types of questions are not going away. The value proposition for dealers to offer consumers home energy solutions is increasing.”
As retailers search for fresh solutions to differentiate their offerings and develop new markets, vendors and buying groups are advising their dealers to become the one-stop home technology providers for their customers.