Control4: Making Home Energy Management Sexy
“The average consumer still doesn’t know a lot about what the technology means,” Mella said. That predicament usually signifies dealer opportunities: Where there’s mystery, there’s margin.
Control4 took an early lead in establishing itself as a prime player in the development or prototype smart-grid solutions. To help educate consumers and retailers, Control4, along with GE, GridWise Alliance, IBM, Magnolia/Best Buy and Silver Spring Networks, recently formed the Smart Grid Coalition. The group’s priorities include developing research on consumer awareness; acceptance and use of the smart grid; outreach and education to help consumers better understand the issues and potential of the smart grid; and the development of best practices to empower consumers in the roll out of smart-grid technologies.
The coalition points out that federal stimulus for the smart grid will reach more than $4 billion and that nearly half of all North American consumers will have next-generation smart meters.