Home Tech Market Growing, Says CEA
According to the third annual "State of the Builder Technology Market Survey," released by the Consumer Electronics Association (CEA), the market for home technologies among new homes is again on the rise. The number of builders profiting from the installations of these home technologies has increased steadily since the inaugural builder's study was launched in 2003.
"One of the trends driving growth in the consumer electronics industry is an increasing focus among consumers on design and how well technology products integrate into the home. Buyer or architect specification stands as the most common reason that home technologies are installed, underscoring that consumer demand is driving the market," says Senior Industry Analyst Steve Koenig. "The trend towards integrating home technologies also is helping to propel consumer demand of multi-room audio, lighting controls and structured wiring."
CEA reports that 79 percent of builders say that the technologies are important to marketing new homes. The most common technology installed in new homes today is structured wiring, which is now available in 88 percent of new homes versus only 76 percent last year. Following structured wiring, other popular technologies include monitored security, multi-room audio and home theaters.