A New Name For HTSA
The new year will also mean a new name for HTSA. The industry buying group, known as the Home Theater Specialists of America, will officially rebrand as the Home Technology Specialists of America effective Jan. 1, executive director Richard Glikes said Wednesday.
As part of the change, the group has unveiled a new logo as well.
“The ‘home theater’ only delivers a small glimpse into what we really do,” Glikes said in a statement. "Technology is a much more apt moniker. Besides audio, video, screens, furniture, and chairs, we sell surveillance gear, lighting systems, control, shading and networks. Technology and the ever-changing dalliances of our clients have us moving into fields that are a natural adjunct to our core strengths."