This year’s four-day-long HKTDC-organized Hong Kong Electronics Fair (Autumn Edition), organized by the Hong Kong Trade Development Council (HKTDC), and electronicAsia, jointly organized by the HKTDC and MMI Asia Pte Ltd, concluded Oct. 16, tallying attendance figures of close to 67,000 buyers in aggregate from 141 countries and regions, the show’s management reported. More than 50,000 buyers visited the Electronics Fair while over 17,000 visitors attended electronicAsia, it was revealed.
“Despite the ongoing trade friction between the United States and Mainland China and the continued social unrest in Hong Kong, the twin electronics fairs and associated events ran without a hitch. The HKTDC will continue to strengthen its business-matching services and organize buying missions to create more opportunities for exhibitors and buyers through the Hong Kong platform,” said Benjamin Chau, HKTDC acting executive director.
Chau added that the two electronics fairs saw an increase in buyer attendance from various markets, including Macao, the Czech Republic, the Netherlands, Romania, Russia, Turkey, Mexico and Iran. A wide range of renowned international electronic brands, retailers and distributors, including Brazil’s elg, Canada’s TDL Canada, the U.S.’s Equity by La Crosse and Walmart, Korea’s Electromart (emart), Malaysia’s Ions Technologies, Indonesia’s depasar.com, Singapore’s Champ Electronics & Systems and Thailand’s Thai Habel Industrial, sourced at the fairs. Chau said this demonstrates that global buyers continue to view Hong Kong as an important global trading platform for electronic products.
Survey: Majority Hold Conservative View on Market Outlook
The HKTDC commissioned an independent survey during the fair period, interviewing a total of 1,055 exhibitors and buyers. The survey showed that the majority of them hold a conservative view on the outlook for the electronics industry. Fifty-five percent of respondents expect overall sales will remain steady next year, while 25 percent expect sales to increase, and 17 perecnt expect a decrease.
The survey respondents view Korea (62 percent) as the most promising traditional market with the strongest growth potential, followed by Taiwan (55 percent). For emerging markets, the Middle East (80 percent) and Association of Southeast Asian Nations (ASEAN) countries (69 percent) are expected to show the most promise.
AR & VR Devices Show Great Potential
In terms of product trends, the survey revealed that three-quarters (75 percent) of industry players have a positive view towards augmented reality (AR) and virtual reality (VR) devices in the coming two years, of which mobile or online games have the greatest market potential.
Respondents are most optimistic regarding electronic or electrical accessories (18 percent), followed by A/V products (16 percent) as well as computers and peripherals (12 percent), which are all seen as significantly more promising compared to last year.
Buyers Place On-the-Spot Orders
As 5G technology matures around the world, with Hong Kong’s 5G network scheduled to launch next year, this year’s Autumn Electronics Fair aligned with the latest market trend, inviting experts to share the latest 5G technology developments at the Symposium on Innovation & Technology, as well as launching the new Nanjing 5G Pavilion at the Tech Hall to showcase the latest 5G industrial and commercial applications.
Dedicated to developing innovative medical and healthcare products through the deployment of North European technologies, MiNiSV Holding participated in the Nanjing 5G Pavilion for the first time. The company’s president, Kevin Liu, said it received more than 10 orders on the first day of the Fair, comprising some 5,000 product units. “These buyers are from Ireland, Spain, India and Mainland China. The biggest order came from an Irish buyer who bought 3,000 of our baby monitors. We are happy with the results so far and we’ll set up a booth next year,” he said.
Tuncay Gülcü, a first-time buyer from Turkey’s Gulcu Security Systems, also placed on-the-spot orders at the Fair. Looking for adapters, cables and professional outdoor cameras, he was able to find four reliable suppliers and placed onsite orders worth U.S. $50,000 with them. He added that the recent situation in Hong Kong did not affect his decision to visit the Autumn Electronics Fair. “I believe that Hong Kong is still a safe place to do business,” he said.
VIISA, a venture capital company from Vietnam, found new investment opportunities in the Startup Zone at the fair. Phuc Nguyen, the company’s senior program manager, said: “The Startup Zone has brought together some really interesting start-ups from different places to showcase interesting and attractive products and solutions. We have found four start-ups from Hong Kong and the United Kingdom. Our average investment amount is around U.S. $200,000 for each venture.”
SuniWin, an importer and distributor of outdoor devices and electronic components from Taiwan, attends electronicAsia every year. Its vice president, Michael Gong, believes the fair fulfills the sourcing needs of buyers. “We got in touch with 13 new suppliers from Mainland China and Taiwan to source various items. The total amount for our initial orders is expected to reach U.S. $30,000,” he said.