Hong Kong Show Adapts to New Market Conditions
Hong Kong Electronics Fair organizer Hong Kong Trade Development Council (HKTDC) chairman K.B. Chan said the Autumn Edition of this biannual show, which runs through Oct. 16, was experiencing a record-breaking year. “The show is growing,” he told Dealerscope, due in no small measure to new ideas initiated as solutions to fast-changing and ever-challenging market conditions that have required adjustments to streamline buyer-manufacturer relationships.
Innovations like the Small Order Zone, first introduced at the April 2012 show to allow buyers to easily place inquiries via QR codes and then, low-quantity orders from 20 to 1,000 with suppliers, after viewing their wares in grouped showcase displays, was a good part of the reason, he said.
“The overall buying experience is changing,” Chan said. “If I’m not Walmart and have only five shops, I can’t buy 10,000 of something but maybe only 50. Manufacturers realize they have to be willing to make accommodations.”