To Cell or Not to Sell
A few months back, Richard Glikes asked the board of the Home Technology Specialists of America for the okay to develop a program that would enable members to sell smartphones and other network-enabled wireless devices, such as tablets.
His reasoning was based on the obvious: The products are extremely popular, especially with younger demographics, and they interact with home A/V and control systems. “You can argue both sides,” Glikes said. “One school of thought is ‘stick to your core business.’ The other is ‘go where the action is.’ If you are the technology leaders, you need to have the latest technology.”
But the HTSA board’s answer to Glikes came back a unanimous “no.” There is just too much competition and not enough margin in wireless to make it worth the while of HTSA’s membership of specialty dealers, the board said. Instead, it wanted to stay focused on integrating disparate technologies.