Hot Holiday Accessories, Cool Sales Techniques
Dealerscope recently spoke to some of retail's top buying specialists who make it their business to track trends in accessories. Here's some of what they shared with us. For the rest of the interviews, please see our recent accessories issue.
Dealerscope: Which categories of accessories do you think will be red-hot for the holidays?
Ryan Kinsman, Product Manager, Soundsaround, Alberta, Canada: Headphones will keep going. It's become more of a fashion category, but with great sound quality, for instance Monster Cable's Dr. Dre and Lady Gaga lines. When kids see the music videos and these celebrities wearing the 'phones, they want them. That should be key for the holidays, and we'll be promoting them.
Because of all the Internet-connected TVs and receivers now coming out, we've started to sell routers in our stores; our first real computer accessories. In fact, over the last month, with any of the upper-end connected TVs we installed, where we used to give a free bracket or high-end cable box, we've been giving a free high-end router that's able to stream high-definition movies from the customer's computer to his TV and allow him to look at the photos stored in the computer on the TV. The past month was a test run and it's gone really well; we expect it to get even better. That's a category that the customer either knows about or doesn't. For our customers, we deliver it, set it up, show them how to use it, show them how to stream things from their computer. It gives us the chance to get into their homes, and it's an opportunity to start to get into some computer products.
We think iPad will be hot for the Christmas season as well; they've just started selling in Canada. Even though we're not authorized to sell it, we'll be selling its accessories, just as we're into the iPod cases and chargers.