Houston's High Octane Retailer
"One is the Texas A&M Room. The seating is custom-built in A&M colors and we have a packaged system in there for $3,000. Then you can buy the entertainment center for $1,600 and the custom home seating is $3,000. Customers can just walk in and it's easy for them to say, 'This is great—I'll take this.' You don't have to have a salesman in there saying, 'OK, let's do this and let's do that.' There's no consistency in that.
"We also have the Texans Room. That room features architectural speakers—in-walls, in-ceilings, and a projector with a fixed screen, so it's a different type of home theater setting.
"Then we have our Western Room—with systems ranging from $8,000 to $12,000, depending on the speakers selected. It's built out of cedar, with cowboy boots and spurs and things hanging all over the place. It has architectural speaker systems and separates and a 7.1-channel system—it's a step-up room.