Leveraging Luxury Living
“Upgrades are our main focus. All of our projects are hooked to a local store,” Palandri said. “Every new owner will be handed a card offering them a free one-on-one consultation. That’s actually a huge selling point to developers; they now have an A/V liaison. Overall, we are hoping to strengthen relationships with local dealers.”
About 51 Bang & Olufsen stores are currently scattered across the U.S., and Zean Nielsen, president of B&O America, said the company intends to open 15 more over the next three to four years. The expansion is notable in the current hunkered-down economy, but equally notable is the multi-tiered strategy accompanying the growth plan. Each new store will be a licensed independent dealer, not store-within-a-store concepts that the company has tried in the past.