Have you ever wondered where the sales figures and forecasts from Consumer Electronics Association (CEA) punctuating the pages of Dealerscope and other industry publications come from?
Twice each year, CEA updates its forecast for more than 100 consumer electronics (CE) products. This forecast serves as the benchmark for the CE industry, charting the size and growth of underlying categories and the industry as a whole.
While the scope of CEA’s industry forecast is vast, the process is relatively simple. CEA’s industry forecast is developed using a consensus methodology. As the name implies, this means CEA analysts produce the forecasts using direct input from CEA members and other industry constituents, making the results an accurate reflection of the viewpoints of the industry itself. This is where you come in.