CompUSA’s Online Success Story
If you’re a retailer thinking about implementing something like LIVEchat, there are a few things you should consider. First, just because you have a chat functionality, that doesn’t mean you have to display it everywhere. Place the chat button only on pages customers get to when they’re serious about buying something.
Hurlebaus considers the key areas to be the cart process and the product comparison area. Many questions center around how one item differs from a very similar one. Also, the higher-ticket the item, the more likely the customer’s going to have a question.
And while the Internet runs 24/7, that doesn’t mean your chat service has to. You can program your site to either remove the button at the times your chat center isn’t staffed, or include text that gives the hours your chat center is staffed.