Integrators To the Rescue
In today’s housing market, technology stands as an increasingly pertinent item on the list of planning and design considerations for new homes. As a result, opportunity is knocking at the door of the dealer channel as a way to get in on the ground floor with customers.
New home buyers have long been confronted with a daunting list of options, upgrades and packages to design and outfit their new abode. Will it be granite countertops and upgraded appliances in the kitchen? Or perhaps bay windows in the living room? But apart from these familiar choices, technology in the form of multi-room audio/video, home automation, structured wiring, central vacuum, lighting controls, etc. may be a foreign topic.
Among most builders, home technology is not a core competency; so to adequately meet rising demand for home tech (and help boost buyer satisfaction) builders are increasingly looking for help. Dealers: at this point you don your armor and ride in on a white horse. But before you gallop off, a better understanding of this marketplace will help keep you in the saddle.