Green Initiatives Grow Sales and Profits
Still, a majority of respondents were willing to trust that the environmentally friendly products meant to less packaging, safer materials, and energy efficiency. Manufacturers of appliances and CE products have spent the last two years trying to build that trust and cash in on the green inclinations of consumers, especially the younger set.
Motorola recently introduced the Renew, a simple-looking cell phone unusual in that it's casing was made from recycled water bottles. Nokia is market-testing prototypes of "gree cells as well. In nearly every tech category, from high-end speakers to accessories like backpacks with a solar panel for charging MP3 players, innovations touted as environmentally friendly are making stronger appearances.
SimpleTech, for example, offers an external hard drive made from bamboo and recycled aluminum. Belkin has a 10-outlet surge protector, the "Conserve," which allows the user to shut down the supply of energy to devices in standby mode, preventing the perpetual suck of "vampire power." New companies like Solio have popped up for the sole purpose of pushing a green product, like its Universal Solar Charger Kit. Monster Cable has also developed a line of Green Power products, which are designed to save energy. This spring, Pepcom, the mini- trade show producer, devoted an entire product showcase to the green theme, recruiting both established and start-up vendors to the well-attended "EcoFocus" event.