Green Initiatives Grow Sales and Profits
Alan Lavine of Percy's has maxed the Energy Star message in his promotional materials as well, even outfitting his salespeople with T-shirts that read "Looking for a great deal? Save your energy! Go Green at Percy's" and nicknaming his operation, "Your Energy Star Appliance Superstore." Still, as a retailer who sells both appliances and electronics, he wishes the sell was as effective with A/V equipment as it is with washers.
"I wish TV manufacturers would step up and rally start advertising Energy Star more. I don't understand that," he said. "There is a sticker on the sets, but that's it. There's no info, I don't know if there's a website to go to. They almost hide it, and I just don't understand why. They should push that. I would."