High Def Inheritor
DS: What do you think will be consumers’ biggest question or concern about this format? How will you answer them?
Temiz: The biggest questions we have had so far have been HD DVD vs. Blu-ray and which is better. Also, there are a lot of consumers not familiar with the hookup requirements of HD DVD with their existing equipment. With regards to HD DVD or Blu-ray, it is very hard to tell a consumer which is better. We can only inform consumers of the advantages of either format and help them make a decision for what is best for them. The hookup issue is relatively simple for our sales counselors to explain to the consumers.
Anderson: Customers will want to be reassured that these new-generation players will also play their DVD and CD collections.