How Distributors Make Retailers More Money
Dennis Holzer, PowerHouse Alliance: Emphasizing the need for and offering more training opportunities to our dealers on new categories with higher-end products. By allowing our dealers to expand their offerings, this allows them more sales opportunities and additional profit.
Eddie Lageyre, SED International: Merchandising. SED is focused on educating its dealer base with value-add solutions and capitalizing on success stories within the channel. Its imperative in today’s competitive environment that dealers provide true value to their customers, and SED is leading the charge partnering with each and every dealer to understand their individual markets and helping develop solutions tailored to their needs.
Brian Caruana, WYNIT: Merchandising is a critical component to helping our dealers differentiate their offerings in this competitive, ‘showroom’ environment. It’s a challenge for our retail and ecommerce partners, but helping them get a profitable additional line item on the order, or promoting a feature-rich solution, is more important than ever. At WYNIT we focus on having developing categories for our business units rather thanjust bringing in new lines, so in 2013, we are focused on helping our dealers bring an offer together that adds value for their customers.