How Does One Focus on Distraction?
Working on this series on driver distraction this past month has given me hope, but also has produced concern. I certainly find hope that the manufacturers and retailers in the space can come to consider the importance of advertising and the promotion of safety and security to the broader audience. The concern I have is that aftermarket is too late and the torch has now been taken and displayed by the OEM side of the business.
Unquestionably drawing attention to technologies that provide consumers with the means to reduce distraction while driving is worth spending time on. And if a course is set to go to market around this conception and it drives awareness and some retail traffic, then that’s made it a worthwhile endeavor as well.
But to simply write about a situation without offering constructive and perhaps controversial ideas would not be of any value to the readers – and I have the Pulitzer family and the award they thoughtfully give to consider as well. It is with this in mind, that I offer the following considerations. (For those of you that winced at that last line, I’m urging you to continue reading.)