Sales Slowing, But By How Much?
The fourth quarter holiday selling season is upon us. What’s in store? Wild ride? A crash? Or just another frenetic three months of selling before everybody
heads to Las Vegas for CES?
In a Summer 2006 Retail Sales Outlook written for the National Retail Federation (NRF), Rosalind Wells of Wells & Associates reported U.S. retail sales averaged 7.8
percent retail sales growth in the first quarter, followed by an estimated 7.0 percent in the second quarter. Citing a “slow-down in progress,” NRF expects retail sales rates to “moderate for the balance of the year” and track at a 6.0 percent increase for all of 2006.
Wells was not available for an interview to update her summer report, but last month NRF’s Scott B. Krugman, vice president of industry public relations, said “we are still looking at about 6.0 percent” retail sales growth for 2006.