10 Reasons Why Consumer Marketing Will Never Be The Same
William Shatner, aka Captain James T. Kirk, the small and big screen galactic superstar, led us through imaginary and powerful vistas of very cool technologies yet to come. After meeting Mr. Shatner I discovered he truly is a Tech Head (or perhaps a Trek Head) seeking and enjoying the hyper-speed of technology in the age of instant communications, content, social feedback, and "beam me up Scotty" dreams of instant transport.
Shattner also enjoys buying the latest Star Trek products in retail stores as well as online. We were always right about our refulgent Captain Kirk. He really does keep up with hyper-changing new products, seeking to deliver new frontiers.
Since the imaginative days of Star Trek a multitude of software and hardware technologies have changed the landscape of brand and product opportunities within the consumer electronics product category. Our own Star Trek tech frontier is causing polarized market disruption, accelerated market opportunity; causing P&L tensions of strategic risk throughout traditional retail environments. In fact, these "Star Trek products" are serious catalysts to fiduciary and SG&A disruptions for retailers and manufacturers, on a global scale.
Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Electronics Company of America (SHCA). He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.