How to Get a Jump On Holiday Sales
It seems like from one day to the next summer has given way to fall. The days are shorter, the nights are cooler and the leaves are beginning to turn. Pumpkins and squash have replaced the last of the local peaches and tomatoes at the farmer’s market. The first snow has fallen on the Colorado Rockies and we’re well into football season.
These changes also mean that the holiday selling season is just around the corner. According the National Retail Federation, retailers sell as much as 20% of their products between Thanksgiving and Christmas. Some consumer electronics dealers will sell nearly that much again between Christmas and the Super Bowl.
With that much of your annual volume in play, planning for a successful season is critical. Get out ahead of the curve while you have time to really develop a plan to bring customers in and ensure that they get what they need.