A Flash-Happy CES
LAS VEGAS- You may not understand how the semi-conductor industry is managing to squeeze previously-unconscionable gobs of memory into smaller and smaller chips, but you’ll certainly see the effects of recent advances in memory card technology in most new recording product this year. Big-gig SD cards are leading to smaller camcorders and much more versatile shooting experiences.
Panasonic announced on Saturday that it will introduce a 32 Gigabyte SD card to the market sometime next month. 32 gigs of memory at “Class 6 speed specification” (which means you can smash huge amounts of digital info on there every second) all on a card the size of postage stamp. That’s enough memory for over 6,000 high-res JPEG photographs or over five hours of high definition video recording. The card format is SD HC (“high capacity”), meaning that your old card reader may need an upgrade, but most new flash memory card products, from cameras to built-in card readers on laptops, accept this format now.
Michael Zorich, Canon’s video division marketing director, was ebullient about the ramifications of the gargantuan gig cards as he promoted the company’s new lineup of 12 camcorders for ‘08 (nine standard definition, three high-def, with some Mini DV and DVD formats among the mix too).