How Hard Can it Be to Sell HDTV?
By Gary Arlen
President, Arlen Communications
My Beverly Hills pal has put his wallet back into his pocket without buying the HDTV set he was eager to own. For nearly six months, he peppered me with all sorts of questions about HDTV. He's just moved into a new house and wants to upgrade from a big-screen projection TV set to a cool flat-screen display. And he wants to keep using the TiVo equipment that he has become so dependent upon.