How Hard Can it Be to Sell HDTV?
Nonetheless, the burst of reports encourages consumers to revive their questions about "Why buy HDTV now?" Some of the articles pointed out the "down-resolution" proposal, which could reduce the video quality of re-transmitted programs. That's not what customers think they should get when they buy HDTV.
Collectively, these research studies (intended for the eyes of industry executives) and the more widely distributed scare-tactic stories about HDTV legal chaos create the dismal environment for my California pal and millions of other potential customers.
On a recent visit to his new home, he showed me the empty wall just waiting for a big flat-panel display that he craves (and his wife approves). In subsequent cross-country e-mails, when I explained all the reasons to buy the plasma screen, this good man responded—in lawyerly style—with a swift rhetorical rebuttal.