How Hard Can it Be to Sell HDTV?
Now my friend is seeing the snowballing costs, adding a couple thousand dollars of installation expense. That's about a couple thousand dollars more than he spent to hook up (by himself) his previous rear-projection TV, satellite box, DVD player and TiVo.
Sometimes you can know too much. My perplexed pal quoted his marketing clients and their almighty mantra: "If you give someone the choice of two alternatives, they chose neither."
His ordeal—and more significantly, his decision to postpone an HD purchase—points to the plateau that the industry is facing. Remember, this is a guy who is willing to spend up to $10,000 for HD, but finds the process too off-putting. He cites a recent visit to a big-box retailer, where he was told that there is no such thing as an HDTV digital video recorder (TiVo), even though he's done his homework and knows he can buy such a package.