Ike Mor, 16, leaned up against a building across the street from New York’s City Hall. He’s on a lunch break from his first summer job in Manhattan and he’s flipping through a catalog of digital cameras, looking to spend some of his first paycheck on a Nikon point-and-shoot. “They have everything here, and it’s pretty cheap too,” he said, gesturing over his shoulder at the long block of individual consumer electronics storefronts that make up J&R Music and Computer World. “I already compared online.”
Surprised that a teenager is so savvy? It’s no shock to the staff of J&R, 650 employees who are used to interacting each day with New Yorkers, some of the most discerning shoppers in the United States.
“We have the largest selection, lowest prices and really terrific customer service. It may sound cliche, but it’s really true,” said Rachelle Friedman, who co-founded J&R with her husband Joe Friedman in 1971. “Our customers trust us.”