Dealer Profile: Perfecting a Soft Sell
The South Side of Chicago has a bit of a hard-knock reputation, a place where working-class folks feel no need to mess around with pomp or show. But that doesn’t mean South-siders like home-electronics salesman Ed Kasza don’t take deep, if quiet, pride in what they’ve got.
“Glenwood is a good place. Actually, it’s a great place,” said Kasza. “The North Side is all the glamour. We’re a little more laid-back.”
So laid back, in fact, that Kasza’s boss, The Little Guys owner David Wexler, says it’s amazing that Kasza got into sales at all.