The Power of Digital Signage
The future of successful retailing depends on increasing sales of high-margin products. With Internet sales soaring and the retail
marketplace more competitive than ever, we need to discover new methods of driving accessories sales, which lead to greater profits.
Too often, accessories are overlooked on the sales floor. Customers don't realize the benefits that accessories provide and do not proactively seek them. On top of that, our sales teams seem less engaged than ever, preferring to text their friends all day rather than make the effort to focus on accessories sales.
There is help in the form of digital signage. Here are some facts:
* Digital Signage increases sales by an average of 5-30 percent.
* Digital Signage increases the time that customers spend in a store.
* Digital Signage decreases customers perceived waiting time by 33 percent.
* Digital Signage can deliver bulls-eye marketing.
* Digital Signage is fresh and exciting. It grabs the consumer's attention, keeping them busy until a sales associate arrives on the scene.