Technology in the Age of Recession
Last month was a surprisingly strong audio month for us, probably due to a simmering, latent interest. People had been distracted by focus on new TV technologies and on spending to replace their TVs, which would not have been replaced [if not for] the existence of flat-panel high-definition options and the digital transition. That was a diversion and a distraction.
Bob Cole, president, Bob and Ron’s Worldwide Stereo, Hatfield, Pa.: Green is in, but it comes up more in the salesmen’s minds than in the customers’ minds right now. There is some curiosity about reducing power consumption. And a big part of the government stimulus plan is going to green efforts.
I think what will happen in electronics is similar to the Prius effect. Thirty percent of the economy that car achieves has nothing to do with the electric/motor/gas balance; it has to do with the panel that tells you how you consume gas, and then you alter your driving for better economy. In fact, for my son and his wife, it’s almost like a video game, a competition, to see who can do better. In electronics, there will be this altering of consumption habits based on feedback. Control systems will be an important technology in green, in a year or two. Certain systems that are out today that are a little pricey will be less so, and will help drive our business.