Technology in the Age of Recession
Christensen: Gaming. There are some really interesting technologies coming out. The Wii really set the bar; Nintendo has always set the baseline of interaction with games. Even for older guys, the Wii is really fun. It made gaming really interesting. It caused everyone else to think about what they could do to work off that idea and make it even more appealing for consumers. So we’ll see full-body, motion-sensing technologies where you are inside the game. Immersive gaming will begin to play a huge role in driving that category.
Dealerscope: Has the recession dampened vendor R&D efforts?
Christensen: The one thing I’ve noticed is that vendors have taken some of what they had and stripped out some features, because with the economy being what it is, people are starting to be more practical about how they approach their purchases.
Flanner: Not that I can see. It takes a long time for new ideas to come to market, and there’s been so much change in recent years in video technology that has maybe distracted vendors a bit, because R&D tends to follow the money in sales.