Technology in the Age of Recession
Yacoubian: Green is tech, and tech needs to be green. They are not exclusive, they drive each other.
Flanner: There are tech consumers and lifestyle consumers. Green is very big and is becoming mainstream. Most people want to be green, and all things being equal, green will win out. But if there is a performance sacrifice, some will opt for the performance. More and more, though, the performance delta is getting smaller, just as with higher-end audio products.
Christensen: In Montana, which probably has more million-dollar homes per capita, the tradition was to put in a Viking or a SubZero for vanity purchases. But now people are really interested in having responsibility. What green does is rationalize a purchasing decision in the direction that people may otherwise not want to go financially, as those products now tend to be higher cost. Green is very important to us as a company, but we’re trying to be honest about the reasons people are interested in green at present.