Technology in the Age of Recession
I opened my business in a recession. But this time around, there was no spike because everyone got fat and happy in the last eight years on moving these flat panels because it was so easy. Video was eight percent of my business, but in 2001 it became 45 percent. People were coming in to spend $10,000 on a panel, and even my salesfloor, the best on the planet, had trouble getting the demo going. The video boom made everybody corn-fed hogs, and when something is so easy to sell, salespeople forget their skills.
Dealerscope: How do you see your product lineup changing in the next 12 to 18 months in terms of mix or new technologies?
Flanner: The changes won’t be revolutionary but rather products that enable the possibilities of easy Internet-based content accessibility, with the TV as the control center. When you consider that the Susan Boyle musical performance was experienced by more than 200 million over the Internet, on YouTube, that’s a dramatic example of the power of the medium and the willingness of people to receive content over the Internet. DS