How one imaging retailer transformed his business through cellular

By Mark L

How one imaging retailer transformed his business through cellular

In the last five years, we have seen hundreds of imaging businesses fail due to a refusal to embrace change. If you own or manage a camera store, you may be (or should be) concerned about the future of your business. This is the story of how one retailer watched the trends and took action to not only save his business, but grow it dramatically.

32 years ago Bob Stumpner, photographer, bought a small camera store in Wisconsin and promoted himself to small business owner. He called the business Camera Case and slowly and steadily grew his retail business, eventually buying a Kodak mini-lab and getting into the finishing end of the biz. Stumpner has always been on the look out for product trends and on a trip to Disney noticed that a large number of people had camcorders.

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