How Online Reviews Can Help Drive Sales
There is a cheap, effective and powerful way to market your business that is like having the world’s most persuasive salesperson sending you unlimited customers for free.
This tactic is something many businesses either overlook or don’t understand just how critical it is. Sometimes when I explain it to businesses, the initial reaction is an eye roll. Yet when I check their use of this tactic, I see a gaping hole in their sales.
I’m talking about online reviews. Many businesses see this as another pain-in-the-neck thing they have to do that Google forced upon them. It’s actually a gift, a very valuable gift. Thank you Google! Smart business owners see it as one of their best marketing tools. After all, if you have ever looked at online reviews when deciding to buy from a business, then you already know its power because it convinced you to do business with them or buy from someone else.