Victim or Victor
Today’s headlines read “Major Retailers Feel the Squeeze from Consumers,” “Circuit City Blows Another Fuse” and “CE Retail Sales Slower than ’06.” Appliance sales have fallen with the decline of housing starts. Early reports indicate that holiday sales didn’t even reach the National Retail Federation’s conservative estimate of a 4 percent increase from last year.
News about the 2008 economic outlook doesn’t seem any better: higher gas and food prices, tight credit, slow home sales and consumer discomfort. Prices on flat panels continue to erode, while furniture and appliance sales are flat at best. The sky may very well be falling.
What’s a retailer to do?