The holiday season — the busiest, most lucrative time of year for retailers — has passed, but that doesn’t mean the opportunity to drive revenue and garner good will among your customers is over.
Even though e-commerce sales continue to grow year-over-year, particularly during Black Friday and Cyber Monday, online retailers are looking for new and effective ways to engage with customers directly.
One way they can find success is through a pop-up shop. In fact, online-only retailers continue to enjoy success when trying their hand at traditional brick-and-mortar. For online retailers, pop-up shops make a lot of sense, especially during the holidays when foot traffic in traditional retail spaces is at its highest. But what about the rest of the year? If you’re looking for a New Year’s resolution your brand can really benefit from, try a pop-up shop.