New, Now and Next in Technology
What makes a new technology a hit or a miss? A good idea, great execution and wisdom, or dumb-like timing of the right introduction that can generate the hits? Anything else and you can miss. Dealers whose business is to keep up with the unending parade and fast pace of new entertainment and life-enhancing gadgetry make judgments every day about whether to carry or ignore new tech offerings, learn all they can about the few chosen products and then figure out how to market and sell them.
Dealerscope recently spoke with some very keen judges of the good, the bad and the ugly in technology about what criteria they use to accept or reject the products and how to profit by them.
Dealerscope: What are the most exciting new technologies you’re selling?