New, Now and Next in Technology
Pidgeon: The thought process is like going into a dessert place and saying, ‘I want one of each—gimme the cherry pie, the apple, the banana cream, gimme it all.’ Just like with desserts, you can’t have ‘em all. You have to figure out which is best to help your business grow and show that you’re the cutting edge, and not just what you’d like.
For example, there are many computer connections in our industry. But what you have to be careful of with all this connectivity is, ‘Am I now responsible for the client’s computer system?’ So we draw a very fine line in our company. Even though we have installation capabilities to do just about anything, you do not want to be responsible for somebody’s network. We’re the electronics guys; we’re not the networking people. Once you cross that line, you cause yourself a tremendous problem because now they’re calling every time they have trouble with their computer.
At Starpower, we give tremendous service, so whom are they going to call first but us when they need service? That’s where you have to be careful about what you bring into your store. We have visionaries on our board who would like to carry things, but we have to put all of it through a filtration process to ask what is it that we can install, keep separated and yet stay cutting edge?