New, Now and Next in Technology
The next thing is the 2.35:1 aspect ratio, distinguishing us from TV, which is 16:9. Also, those theater environments are trickier to design due to optical projector requirements and masking requirements at the screen end. So it’s a great profit opportunity because it’s harder to design, and you can make more money doing it.
After that comes 3D. That will be a tidal wave in our industry. It’s hitting movie theaters now, having started last year with “Beowulf.” All the main directors already have their movies shot that way and in the can, although they’re cutting the movies now for normal theatrical release. We’ll see 3D presentations widespread in theaters by the end of next year, with 1,500 screens already deployed right now. People will get those experiences in their theaters and call their dealers and ask for it in the home. So, what do I need? I need stereoscopic active 3D content in the home. It can’t be delivered practically on an optical disc, so you’ll need a disc that can carry twice the capacity of a Blu-ray disc—and that doesn’t exist as yet. They might start hitting the market at the end of this year, beginning of next, and they’ll be very expensive.
A more practical approach is to convey it through broadband to a hard drive. So you’d either buy a hard drive preloaded with content or buy a 3D movie and have it trickle into your hard drive over a period of a day or so.