Consumers Clear On HDTV, Confused on Content
Clearly there is an opportunity for retailers and custom installers to help consumers get high-definition content in addition to selling the HD hardware and installing it. They can make sure their own customers know about all the high-definition content options available and assist them in getting it set up. They can also provide services to help existing HDTV households acquire HD programming. These steps will not only build stronger relationships with current customers, but also provide additional revenue streams through new customer acquisition.