By All Means, Loiter
The Yelo model of in-store napping undoubtedly goes much further than most retailers would ever want to go, but it is a popular concept in Asia, where “napping hotels” abound along with CE vending machines and other progressive retail models. Yelo’s West 57th Street location has seven “Yelocabs”, patented room-sized pods with automated climate control, lighting, and a Sonos sound system in each.
Yelo Founder Nicholas Ronco spend years developing the small environments which are anchored by thickly-cusioned beige recliners. Customers pay $12 for a 20-minute stretch in a Yelocab; $24 for 40 minutes.
“Right now, we have at least 100 [nappers] a day,” says Hazel. About 60 percent of those customers are male, he says, and many come from the towering office buildings in Yelo’s mid-town neighborhood.