SmartMarketing: Advertising Essentials
Advertising, in the broadest sense, is anything that promotes your business, whether it's a radio spot, a brochure or a booth at a trade show. But most people think of it as paid commercial messages in newspapers and magazines, or on radio, television, the Internet, wireless devices or billboards.
To be effective in your advertising, you must first consider your target audience. Then you have to ask: What sets your business apart? What are the key benefits of your products and services? What do those products and services do for your customers? Your audience wants to know what's in it for them.
Here's a rundown of the key media options for advertising your small business: