• Don’t use more than one acronym in a sentence. Explain and demonstrate one concept at a time. Take the customer to various TVs while explaining the difference.
• Repeat the phrase “more information equals a better picture” often. Repetition breeds familiarity and comfort in a concept. HDTV gives better detail whether the picture is a close-up or a long shot of the crowd at a game. Technically, it’s the algorithms of the high definition camera and not the TV that make it possible for the foreground and background to be in focus. A 1080p HDTV will show all the detail.
• The only source of 1080p today is high definition DVDs—HD DVD and Blu-ray. At this point in time, broadcasters won’t be sending out a 1080p signal for a while. Remember, the player must be connected with an HDMI cable to deliver in 1080p.