Reckoning day is upon us. Enforcement of the previously instituted GDPR (General Data Protection Regulation) rules is about to get underway in the E.U. In the run-up to this day—the rules officially can be enforced starting May 25th—nearly every industry that dabbles in customer data (which is every industry) has been thrown for a loop trying to figure out how these rules impact them and what they have to do to make themselves compliant.
From a news media standpoint, which is our standpoint, we make our living by being able to collect some basic information about our audience, which creates a value proposition for advertisers you see on this page and in our print publication to do business with us—so they can get in front of you, the consumer electronics retail community. That’s media. And that’s me being transparent about our data collection process.
What GDPR has done is it will require everyone to be more transparent with how they collect, manage, and disseminate information. And it will really put the power in the hands of the customer, who will now have the ability to tell companies to “forget who they are.” Once that kind of request comes in, the company will have to remove any mention of that person from their records.