How To Achieve Legendary Customer Service
One of my first businesses, at the age of 10 or 11, was the fruit business. Back in the 50s, grocery stores were not as prominent as they are today. Mom bought eggs from the egg lady, bread from the bread man, and milk from the milkman. They all sold door to door. As I watched mom give them all our money for their products, I’m sure I thought, “If I sell door to door then I will get the money.”
I had no way of getting eggs, bread or milk to sell, but there were plenty of fruit trees in our neighborhood. So I climbed the apple, pear and cherry trees in my neighbor’s backyards, put the fruit in a bag and went around to the neighbor’s front door and sold them back their fruit. I know I thought I was pulling one over on them, selling them back their own fruit, but they were willing to buy it. Years later I realize they were not paying me money for their own fruit. They were buying a service from me. I provided the service of climbing the trees and picking the fruit. It was all about the service.
You sell many of the same products as your competition. If you want to sell them for more money than the competition, all you have to do is provide a much higher level of service. Do you have good service? If you do, that is not good enough. Do you give your customers great service? If you do, that is not good enough. To sell more products and more services today you need to have LEDGENDARY CUSTOMER SERVICE.