Smart Marketing: How To Benefit From Content Marketing
Content marketing encompasses all marketing formats involving the creation or sharing of content for the purpose of engaging current and potential customer segments. It's based on the notion that delivering high-quality, relevant and valuable information drives profitable consumer action. It is especially effective in retaining reader attention and improving brand loyalty. With the social media juggernaut showing no signs of slowing, content will continue to be king.
The idea of sharing content to influence the decision-making process has driven content marketers to make their once proprietary information available to selected audiences. Many content marketers choose to create new information and share it with any and all media. The various forms content media may take include custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, roundtables, interactive online, e-mail and events.
Here are some of the ways in which content marketing can help your company increase profits.