Smart Marketing: How To Benefit From Content Marketing
On the Record
Make a monthly recording, either audio or using a Flip-type video camera. Keep it casual, like a standing date to get coffee or a beer with a friend. Each month you can discuss a single pressing issue facing your audience, and give three or four techniques that will let your audience thrive in whatever the current environment might be. Think about overcoming equipment glitches, solving a tricky installation problem or talking about the benefits of a new product.